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Last Updated - January 23, 2025

One Feed at a Time, campaign toolkit

As part of Family Hubs Start for Life programme in Torbay, Family Hubs Torbay have developed a brand and strategy to raise awareness of and promote breastfeeding in an informed, positive way. The objectives behind this initiative are to:

  • Raise awareness of breastfeeding benefits
  • Promote early and prolonged breastfeeding
  • Foster positive attitudes
  • Enhance public and workplace support

Our research showed that women and families across Torbay wanted honest conversations about breastfeeding and its benefits, but also about the realities and challenges of this in order to be able to prepare for it more accurately. Speaking to women across Torbay confirmed what we already knew, breastfeeding can be very tough, and women do not always know or feel confident to ask for support.

We have developed a range of assets for you to share with your teams and the families you work with, both online and physically. The content pack contains:

  • Campaign brand guidelines
  • Digital and print-ready A4 posters
  • Social media assets & organic social media copy

Branded leaflets about:

  • Infant feeding support across Torbay.
  • Baby’s brain.
  • Peer support information.
  • Feeding back about infant feeding support received by parents.

We have also developed a bespoke campaign page where members of the public can find out more about infant feeding, the campaign and the support available to them in Torbay.

To access the One Feed at a Time campaign web page, click here. For more information on Infant feeding, click through to our infant feeding page.

We would appreciate any support you can offer in helping promote this campaign and the assets developed to support it which you can view or download below. If you have any questions about this work or how you can get involved in future phases, please contact Infant Feeding Torbay.

A massive thank you to our wonderful mums in Torbay who have taken part in the campaign and so willingly offered to be photographed breastfeeding.

Information booklets and posters

Campaign guidelines and stakeholder toolkit

Social Media Assets – Meta landscape

Social Media Assets – Meta square

Social Media Assets – Meta story

Social Media copy to add to images. Please add this URL where is says [add URL] https://torbayfamilyhub.org.uk/infant-feeding/

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