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Last Updated - August 22, 2024

Baby Friendly Initiative

Friendly, welcoming breastfeeding support groups in your local Family Hub. Led by trained health visiting and family hub teams alongside trained breastfeeding Peer Supporters who have breastfed / chest fed their own children. You can feel assured that we provide reliable, evidence-based information for all mums and parents-to-be, breastfeeding / chest feeding and combination feeding families.

Our public health nursing (health visiting and school nursing teams) are BFI level 3 accredited and currently working towards our Gold accreditation while our Family Hub team are level 1 accredited and going for level 2.

Baby Friendly accreditation is based on a set of interlinking evidence-based standards for maternity, health visiting, community and hospital-based children’s services.

These are designed to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support optimum health and development. Facilities implement the standards in stages over a number of years. At each stage they are externally assessed by UNICEF UK. When all the stages are passed they are accredited as Baby Friendly, and will ultimately go on to a Gold award and Achieving Sustainability, embedding the standards permanently.

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